Research Method Finder

Which phase is your project in currently?

Generative Discovering users contexts and defining the problem space

Formative Testing assumptions and iterating on design

Summative Evaluating effectiveness and impact

Do you want to get insight on customers attitude or behavior?

Attitude Gathering opinions and beliefs

Behavior Observing actions and interactions

Do you want to get qualitative or quantitative insights?

Qualitative Describing non-numerical interrelations and subjective contexts

Quantitative Measuring and analyzing numerical data

Recommended research method:

Interviews

A research method that involves asking a small number of people a series of open-ended questions to gain in-depth insights into their thoughts, feelings, and experiences.

Field studies

Immersing yourself in the user’s environment can help you understand their needs and behaviors in context.